Mobile marketing can be very intimidating to someone that has never done it before. It can easily lead to a bit of information overload because of all of the resources available to new marketers. Below are some tips to assist you in getting all of this information organized so that you can start marketing effectively.
Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.
Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.
More and more people are doing the majority of their web browsing directly from their mobile device as opposed to a computer. This is essential to know because if you do not direct advertising efforts toward mobile marketing, then you are completely missing out on a particularly large audience.
One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. Take into account the longevity of the campaign in addition to the sales numbers. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.
Information you send out has to be meaningful if you expect to receive a meaningful response. Little reminders about nothing but your existence are annoying. So if you’re contacting someone via mobile marketing, make sure that you have a worthy cause for doing so. It’s not a lot to ask.
You know by now that you should be interacting with your customers via mobile marketing, but you can also ask your customers to interact with you. You send them videos and messages; maybe you should ask if they have anything they want to send. Especially if you have a blog affiliated with your business, posting user videos there can increase your profile.
Hopefully, these tips have provided you with some very valuable information, as well as given you a way to organize all of the thoughts and information you may have already had on mobile marketing. Keeping these tips in mind when you start marketing can help you one day become a very successful mobile marketer.